Jim Bell was a busy Seattle ad exec when Seahawks Radio challenged him to do something special to welcome a new coach to town. Except this wasn't just any coach. It was future Hall of Famer Mike Holmgren. The same Mike Holmgreen who coached Bell during his NFL days with the San Francisco 49'ers.

That would be the 1989 San Francisos 49'ers. Joe Montana. Super Bowl XXIII.

Jim Bell had his work cut out for him. How could he create the perfect gift for the man who helped put a Super Bowl ring on his finger? Now Holmgren was moving from Green Bay, the world-famous home of the Cheesehead. Bell stitched together a tribute--and a not-to gentle jab at all those frigid cheese wearing fans back in Green Bay--the Hawkhead.

Bell's new chapeau was an instant hit. Foamheads was born and Jim Bell's been hawking molded foam ever since.

Bell started with 56 NCAA teams and quickly added all 32 NFL franchises. But he wasn't satisfied. Bell wanted to produce a Foamhead for every team on the planet: Green Monsterheads for Fenway, Pistonheads for Detroit, Banana Slugheads for U.C. Santa Cruz. You name it, Foamheads could do it. But vision like that required capital.

And that's where Bell's longtime friend, and proven entrepreneur, Jeff Richey joins the story. Richey was a big football fan, no strike that: he lived and breathed football. Richey got it. He saw Bell's vision and knew that Foamheads was the opportunity of a lifetime.

Richey put more than money into Foamheads. He became managing partner on the spot: that's some major skin in the game. Together Bell and Richey took Foamheads from a small, Seattle start up to an international manufacturing and distribution powerhouse with offices in Seattle, St. Louis and Hong Kong.

And that first little Hawkhead? He's now part of an extended family of over 200 unique designs that have brought the power of foam to just about every sports league in the alphabet including: NFL, CLC, LRG, not to mention the Fox Sports Robots. Soon fans of MLB, CFL, NHL, MLS and Mexican Soccer will all be able bring the foam to the game.

Bell and Richey are relentless in their vision for Foamheads. They've pushed it to a place where no sports mascots have gone before: Hollywood. Disney and DreamWorks tapped Foamheads to bring some of their biggest franchises to life. Trust us, once you've seen a Shrekhead in real life, you'll see why the power of foam is truly unstoppable.